🟦 Overview

With multiple teams creating content, we needed a plan. I built an editorial strategy that aligned brand, SEO, product marketing, and campaigns—keeping everything sharp, relevant, and on-message.

🛠️ My Role

• Managed editorial calendar across our blog, podcast, and video channels
• Built content briefs and writing workflows
• Developed editorial guidelines
• Led cross-functional planning sessions
• Maintained consistency across tone, style, and strategy

🧩 The Challenge

Content was happening, but not always strategically. We were chasing keywords. We focused on output over quality. Deadlines slipped. We needed to tighten our focus and build real rhythm. Everything needed to fit together

🧠 The Approach

We:

• Centralized planning and shifted from a quantity-focused approach to a more intentional one.
• Built recurring themes tied to business goals and demand. Utilized Gong calls to answer questions that customers had.
• Expanded programs like our editorial newsletter, YouTube channel, and podcast.

📈 The Outcome

• Streamlined editorial workflow