🟦 Overview

Longform content is where I combine storytelling with strategy. From deep-dive guides to customer profiles, I’ve written pieces that educate, convert, and build brand credibility.

🛠️ My Role

• Reported and wrote customer stories and expert interviews
• Produced in-depth blog features, playbooks, and explainers
• Ghostwrote for the CEO and other senior leaders
• Collaborated with designers on visual narrative
• Edited with clarity, polish, and tone in mind

🧩 The Challenge

Much of our space is dominated by surface-level listicles and keyword-driven content. We needed deeper, more engaging content that reflected our experience and values.

🧠 The Approach

I wrote:

• Customer stories rooted in real outcomes
• Strategic guides with actionable insights
• Industry POV and data-driven reporting

📈 The Outcome

• Increased time on page and return traffic
• Sales used profiles to validate brand trust
• Leadership used ghostwritten posts in press and fundraising
• Organic posts earned shares from industry insiders