A branded show for restaurant operators. I created it from scratch, have hosted every episode, and developed the strategy and distribution. We’re now in our fourth year, and have accomplished:

• 100K+ downloads
• 75+ expert guests
• 100+ hours of original audio and video content
• Became a key voice-of-brand asset

🟦 Overview

We launched the Pre-Shift Podcast to deepen our connection with the restaurant industry, not just as a vendor, but as a voice and a platform. Over four years, it grew from an idea into a 100,000+ download series featuring operators, chefs, tech leaders, and brand builders. But its real value was in how it unified our content, brand, and customer relationships.

🛠️ My Role

• Conceptualized and launched the show from scratch
• Defined format, voice, audience, and editorial direction
• Booked and prepped 75+ guests
• Wrote intros, scripts, show notes, and promotional copy
• Collaborated with design, brand, sales, and lifecycle teams
• Built workflows for production, release, and repurposing

🧩 The Challenge

We needed a channel that directly engaged our audience. At the time of creation, our blog, lifecycle, and paid programs were working, but we lacked a way to feature our own users and audience aside from case studies.

🧠 The Approach

I designed The Pre-Shift to be: